What is structured data and its hold on DBAs about?

Companies have so much data that they will never use it all—to enhance business decisions, to build new markets, or to reach people they need to reach for their products or services. Yet, analysis of data is the number one reason that companies are adding new applications. The desire and need is there to use available data. Analysis that can lead to true marketing, product, and strategic directions—never thought possible—depends upon both structured and unstructured data.

This is a companion discussion topic for the original entry at https://blog.toadworld.com/what-is-structured-data-and-its-hold-on-dbas-about