Product direction seems fairly obvious when there are other forum posts such as this - [SQL Navigator vs. Toad] Who will win? Watch live on Dec. 14
Including " * UI settings that mimic SQL Navigator, the same right-click functions or hotkeys and easy UI customization for developers"
With the comment of "If you are a SQL Nav user - tell us what you like about SQL Nav (especially if you like that feature more than what Toad offers)"
Seem like a not so subtle hint of SQL Nav users should be looking at Toad instead.